Manage Group Sales, Events, and Guest Relationships in Hospitality
Hotels, venues, and hospitality businesses manage group bookings, event inquiries, corporate accounts, and VIP guest relationships. Relecca provides a connected CRM for the commercial side of hospitality.
Target Use Cases
Relecca solves operational issues specific to Hospitality workflows:
Group Booking Pipeline
Track group event inquiries from initial contact through to a closed deal and a feedback survey.
Corporate Account Management
Manage preferred corporate travel accounts and volume rate agreements.
Guest History Tracking
Log VIP preferences, past visits, and special requests against guest records.
Groups, Events and Repeat Guests
Hospitality revenue often comes from organizations rather than individuals — corporate bookers, event organizers, agencies. Those relationships deserve the same structure as any other account.
- Organizations with their contacts and booking history.
- Categories and statuses describing the kinds of booker you deal with.
- Custom fields for the requirements each group brings.
- History retained as contacts at the organization change.
Enquiry Through to Confirmed Booking
Event and group enquiries move through a process with real stages: enquiry, proposal, provisional hold, confirmation. Modelling it makes forward revenue visible.
- Web forms capturing enquiries directly as structured leads.
- Custom pipelines reflecting your enquiry and confirmation process.
- Events scheduled on the shared calendar with owners attached.
- Packages and extras priced from a single maintained catalog.
Paperwork and Follow-Up
Confirmations, agreements and post-event follow-up are easy to lose when they sit in an inbox rather than on the account.
- Email templates for confirmations and follow-up.
- Feedback surveys sent when a booking deal is won.
- Tasks for pre-event preparation and post-event follow-up.
- Documents and correspondence attached to the organization.
Set up Relecca for Hospitality
Customize pipelines, create intake web forms, and configure roles in minutes.
Compare plans and pricing, or read our CRM guides.
Thursday, August 27, 2026